Digital Marketing / v 1.0

Distribution.
Demand.
Defensible growth.

Marketing built like an engineering system. Inputs → throughput → outputs. We work on the input system; the metrics follow. Most engagements ship 90-day, measurable lifts.

+182%
Avg. organic traffic lift
6-month average
4.8×
Median ROAS (paid)
across 14 active clients
6.2%
Avg. content → MQL ratio
top of cohort
12 / 14
SEO-first sites in top 10
within 9 months
What I do

Six services. One operating system.

Picked & combined per client. Not every team needs every service. Most need three.

SEO Services

Technical, on-page, content, links. Built around your actual buyer journey — not vanity keywords.

Discuss scope

Branding

Positioning, voice, visual system. The story you tell yourself becomes the story your buyers tell others.

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Social Growth

LinkedIn, X, YouTube. Long-form content engines, not "engagement hacks".

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Marketing Mentoring

For founders who do their own marketing. Monthly sessions, async questions, frameworks.

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Content Strategy

Editorial calendars rooted in your customer's decision journey, not what's easy to write.

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Paid Advertising

Google, Meta, LinkedIn. Built to scale ROAS, not chase impressions.

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The growth engine

Five phases. One repeatable system.

Same shape, every engagement. The work changes; the rigor doesn't.

P1 · Diagnose
  • SEO audit
  • Funnel teardown
  • Competitor mesh
  • Buyer interviews
P2 · Position
  • Positioning brief
  • Voice + tone
  • Pillar topics
  • Offer architecture
P3 · Produce
  • Editorial system
  • Long-form pieces
  • Email + nurture
  • Landing pages
P4 · Promote
  • Paid acquisition
  • Distribution
  • Partnerships
  • PR
P5 · Measure
  • Weekly KPI dashboard
  • Cohort analysis
  • CRO experiments
  • Quarterly reviews
Case study / Aether CapitalFintech · 12 months

From stealth to $1.2M ARR in 12 months.

Organic traffic
+412%
12-month outcome
Newsletter list
14.2k
12-month outcome
Paid CAC
−47%
12-month outcome
Funded deals
$1.2M
12-month outcome

We built Aether's content engine around a single thesis: "due-diligence-grade content for investors who don't have time to do their own." Five long-form pillars per quarter, distributed across LinkedIn and a weekly digest, paired with a tight retargeting layer.

By month nine, organic outpaced paid for qualified leads. The funnel held shape as deal flow scaled. Today they ship without a marketing hire — the system runs.

Initiate / Engagement

Ready to level up your security & brand?

30-minute free strategy session. We'll audit your stack, identify the biggest leverage points, and map a 90-day roadmap.

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